A campaign is a story told across multiple channels with one purpose. The copy has to be consistent enough to build recognition and varied enough to hold attention.
7-10 business days for a full campaign copy set.
The challenge with campaigns is coherence. Each channel has different constraints. An email subject line has 60 characters. A Meta ad has 125 for primary text. A landing page has as much room as the reader's attention allows. The message has to survive all of these formats without losing its point.
We write campaign copy that is built around a central idea, then adapted for each channel correctly. Not copy-paste with character trimming.
Product launches. Seasonal campaigns. Rebranding announcements. Event promotion. Lead generation campaigns. Fundraising campaigns. Each has a different structure and we approach them differently.
Email, social media (Meta, LinkedIn, Twitter), landing pages, Google Ads, display, and print if needed. Specify what you need in the brief.
We work from your strategy brief. If you do not have one, we can help develop it as part of the project. Quoted separately.
